Crisis communications management

Can you control a crisis? No but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.This PRCA Practice Guide describes how to invest in read...

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Bibliographic Details
Main Author Wheeler, Adrian (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
SeriesPRCA practice guides
Subjects
Communication in crisis management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787566156
9781787566170
DOI10.1108/9781787566156
Physical Description1 online resource (xiii, 134 pages).

Cover

Table of Contents:
  • Prelims
  • Introduction
  • What is a crisis?
  • Persuading management to prepare
  • Strategy: principles of crisis communications
  • Contingency planning
  • Stakeholder identification and lists
  • How the media drive crises
  • Working with lawyers
  • Tactics and techniques
  • Spokespeople
  • Online and social
  • Evaluation and learning
  • What would we have done?
  • Afterword
  • Appendix
  • References
  • Index.

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