Writing for the media
This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
|
| Edition | First edition. |
| Series | PRCA practice guides
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787566118 9781787566132 |
| DOI | 10.1108/9781787566118 |
| Physical Description | 1 online resource (xi, 102 pages). |
Cover
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| 100 | 1 | |a Wheeler, Adrian, |e author. | |
| 245 | 1 | 0 | |a Writing for the media / |c by Adrian Wheeler (FPRCA). |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xi, 102 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a PRCA practice guides | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Prelims -- Writing for the media -- Appendices -- References -- Index. | |
| 520 | |a This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results. | ||
| 588 | 0 | |a Print version record | |
| 650 | 0 | |a Mass media |x Authorship. | |
| 650 | 0 | |a Report writing. | |
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