Writing for the media

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...

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Bibliographic Details
Main Author: Wheeler, Adrian, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Edition: First edition.
Series: PRCA practice guides
Subjects:
Mass media > Authorship.
Report writing.
Language Arts & Disciplines / Journalism.
Press & journalism.
elektronické knihy
electronic books
ISBN: 9781787566118 (e-book)
9781787566132 (ePUB)
Physical Description: 1 online resource (xi, 102 pages).

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Table of contents

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008 190118s2019 enk ob 001 0 eng d
020 |a 9781787566118 (e-book) 
020 . . |a 9781787566132 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 808.1 
100 1 |a Wheeler, Adrian,  |e author. 
245 1 0 |a Writing for the media /  |c by Adrian Wheeler (FPRCA). 
250 |a First edition. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (xi, 102 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a PRCA practice guides 
504 |a Includes bibliographical references and index. 
505 0 |a Prelims -- Writing for the media -- Appendices -- References -- Index.  
520 |a This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results. 
588 0 |a Print version record 
650 0 |a Mass media  |x Authorship. 
650 0 |a Report writing. 
650 7 |a Language Arts & Disciplines / Journalism.  |2 bisacsh 
650 7 |a Press & journalism.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781787566149 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787566118  |y Full text 

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