Writing for the media

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...

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Bibliographic Details
Main Author Wheeler, Adrian (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
EditionFirst edition.
SeriesPRCA practice guides
Subjects
Mass media > Authorship.
Report writing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787566118
9781787566132
DOI10.1108/9781787566118
Physical Description1 online resource (xi, 102 pages).

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Summary:This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
Bibliography:Includes bibliographical references and index.
ISBN:9781787566118
9781787566132
DOI:10.1108/9781787566118
Physical Description:1 online resource (xi, 102 pages).

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