Writing for the media

• Main Author: Wheeler, Adrian, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Edition: First edition.
• Series: PRCA practice guides
• Subjects: Mass media > Authorship.; Report writing.; Language Arts & Disciplines / Journalism.; Press & journalism.; elektronické knihy; electronic books
• ISBN: 9781787566118 (e-book); 9781787566132 (ePUB)
• Physical Description: 1 online resource (xi, 102 pages).

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.