Digital life on Instagram : new social communication of photography

How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years research with Instagram users, Elisa Serafinelli explores how Instagram is changing peopl...

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Bibliographic Details
Main Author Serafinelli, Elisa (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
SeriesDigital activism and society.
Subjects
Online AccessFull text
ISBN9781787564954
9781787564978
DOI10.1108/9781787564954
Physical Description1 online resource (xvii, 216 pages) ; cm.

Cover

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245 1 0 |a Digital life on Instagram :  |b new social communication of photography /  |c Elisa Serafinelli (University of Sheffield, UK). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
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300 |a 1 online resource (xvii, 216 pages) ;  |c cm. 
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490 1 |a Digital activism and society 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years research with Instagram users, Elisa Serafinelli explores how Instagram is changing peoples visual experiences.Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of peoples everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these exploiting the social dynamics of sharing that underlie the very logic of Instagram. This book addresses the issue of how mobile media and visual communication permeate peoples daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion, the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. 'Digital Life on Instagram' is an online ethnography fit for the modern age of social media. 
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650 0 |a Online social networks. 
650 0 |a Photography  |x Social aspects. 
650 0 |a Social media. 
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830 0 |a Digital activism and society. 
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