Marketing in a digital world
Saved in:
Other Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
Bingley :
Emerald Publishing Limited,
2019.
|
Series: | Review of marketing research ;
v. 16. |
Subjects: | |
ISBN: | 9781787563391 (e-book) 9781787563414 (ePUB) |
Physical Description: | 1 online resource (xxiii, 217 pages) ; cm. |
LEADER | 01407nam a2200397Ii 4500 | ||
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001 | em-9781787563391 | ||
003 | UtOrBLW | ||
005 | 20190919150537.0 | ||
006 | m o d | ||
007 | cr un||||||||| | ||
008 | 190920t20192019enk o 001 0 eng d | ||
020 | |a 9781787563391 (e-book) | ||
020 | . | . | |a 9781787563414 (ePUB) |
040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
080 | |a 658.8 | ||
245 | 0 | 0 | |a Marketing in a digital world / |c edited by Aric Rindfleisch and Alan J. Malter. |
264 | 1 | |a Bingley : |b Emerald Publishing Limited, |c 2019. | |
264 | 4 | |c ©2019 | |
300 | |a 1 online resource (xxiii, 217 pages) ; |c cm. | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a Review of marketing research, |x 1548-6435 ; |v volume 16 | |
500 | |a Includes index. | ||
588 | 0 | |a Print version record. | |
650 | 0 | |a Marketing. | |
650 | 0 | |a Digital media. | |
650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
650 | 7 | |a Sales & marketing. |2 bicssc | |
655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
655 | 9 | |a electronic books |2 eczenas | |
700 | 1 | |a Rindfleisch, Aric, |e editor. | |
700 | 1 | |a Malter, Alan J., |e editor. | |
776 | |z 9781787563407 | ||
830 | 0 | |a Review of marketing research ; |v v. 16. |x 1548-6435 | |
856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435201916 |y Full text |