Marketing in a digital world

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Bibliographic Details
Other Authors: Rindfleisch, Aric, (Editor), Malter, Alan J., (Editor)
Format: eBook
Language: English
Published: Bingley : Emerald Publishing Limited, 2019.
Series: Review of marketing research ; v. 16.
Subjects:
ISBN: 9781787563391 (e-book)
9781787563414 (ePUB)
Physical Description: 1 online resource (xxiii, 217 pages) ; cm.

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Table of contents

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245 0 0 |a Marketing in a digital world /  |c edited by Aric Rindfleisch and Alan J. Malter. 
264 1 |a Bingley :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (xxiii, 217 pages) ;  |c cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Review of marketing research,  |x 1548-6435 ;  |v volume 16 
500 |a Includes index. 
588 0 |a Print version record. 
650 0 |a Marketing. 
650 0 |a Digital media. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Rindfleisch, Aric,  |e editor. 
700 1 |a Malter, Alan J.,  |e editor. 
776 |z 9781787563407 
830 0 |a Review of marketing research ;  |v v. 16.  |x 1548-6435 
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