Marketing in a digital world
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley :
Emerald Publishing Limited,
2019.
|
| Series | Review of marketing research ;
v. 16. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787563391 9781787563414 |
| ISSN | 1548-6435 ; |
| DOI | 10.1108/S1548-6435201916 |
| Physical Description | 1 online resource (xxiii, 217 pages) ; cm. |
Cover
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| 008 | 190920t20192019enk o 001 0 eng d | ||
| 020 | |a 9781787563391 |q (e-book) | ||
| 020 | |a 9781787563414 |q (ePUB) | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 245 | 0 | 0 | |a Marketing in a digital world / |c edited by Aric Rindfleisch and Alan J. Malter. |
| 264 | 1 | |a Bingley : |b Emerald Publishing Limited, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xxiii, 217 pages) ; |c cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research, |x 1548-6435 ; |v volume 16 | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Digital media. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Rindfleisch, Aric, |e editor. | |
| 700 | 1 | |a Malter, Alan J., |e editor. | |
| 776 | |z 9781787563407 | ||
| 830 | 0 | |a Review of marketing research ; |v v. 16. |x 1548-6435 | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435201916 |