Marketing in a digital world

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Bibliographic Details
Other Authors Rindfleisch, Aric (Editor), Malter, Alan J. (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley : Emerald Publishing Limited, 2019.
SeriesReview of marketing research ; v. 16.
Subjects
Marketing.
Digital media.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787563391
9781787563414
ISSN1548-6435 ;
DOI10.1108/S1548-6435201916
Physical Description1 online resource (xxiii, 217 pages) ; cm.

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More Information
Item Description:Includes index.
ISBN:9781787563391
9781787563414
ISSN:1548-6435 ;
DOI:10.1108/S1548-6435201916
Physical Description:1 online resource (xxiii, 217 pages) ; cm.

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