Tourism planning and destination marketing

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and susta...

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Bibliographic Details
Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
Tourism.
Place marketing.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
elektronické knihy
electronic books
ISBN: 9781787562912 (e-book)
9781787562936 (ePUB)
Physical Description: 1 online resource (xx, 271 pages) ; cm

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Table of contents

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008 181017s2018 enk 001 0 eng d
020 |a 9781787562912 (e-book) 
020 . . |a 9781787562936 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338.48 
245 0 0 |a Tourism planning and destination marketing /  |c edited by Mark Anthony Camilleri. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2019 
300 |a 1 online resource (xx, 271 pages) ;  |c cm 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
520 |a Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents. 
588 0 |a Print version record 
650 0 |a Tourism. 
650 0 |a Place marketing. 
650 7 |a Business & Economics  |x Industries  |x Hospitality, Travel & Tourism.  |2 bisacsh 
650 7 |a Tourism industry.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Camilleri, Mark Anthony,  |d 1976-  |e editor. 
776 |z 9781787562929 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787562912  |y Full text 

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