Continuing to broaden the marketing concept
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2020.
|
| Series | Review of marketing research ;
v. 17. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787548268 9781787548244 |
| DOI | 10.1108/s1548-6435202017 |
| Physical Description | 1 online resource (328 pages) |
Cover
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| 008 | 200917s2020 enk ob 001 0 eng d | ||
| 020 | |a 9781787548268 | ||
| 020 | |a 9781787548244 |q electronic bk. | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.83 |2 23 |
| 245 | 0 | 0 | |a Continuing to broaden the marketing concept / |c edited by Dawn Iacobucci (Vanderbilt University, USA). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (328 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research ; |v 17 | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Iacobucci, Dawn, |e editor. | |
| 776 | |z 9781787548251 | ||
| 830 | 0 | |a Review of marketing research ; |v v. 17. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/s1548-6435202017 |