Continuing to broaden the marketing concept

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Bibliographic Details
Other Authors Iacobucci, Dawn (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
SeriesReview of marketing research ; v. 17.
Subjects
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787548268
9781787548244
DOI10.1108/s1548-6435202017
Physical Description1 online resource (328 pages)

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Item Description:Includes index.
Bibliography:Includes bibliographical references.
ISBN:9781787548268
9781787548244
DOI:10.1108/s1548-6435202017
Physical Description:1 online resource (328 pages)

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