rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Global aspects of reputation and strategic management
  name:
    name part: Deephouse, David
    role:
      role term: editor.
  name:
    name part: Gardberg, Naomi
    role:
      role term: editor.
  name:
    name part: Newburry, William
    role:
      role term: editor.
  type of resource: text
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2019
    copyright date: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xi, 274 pages) ; cm.
  abstract: Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.
  table of contents: Prelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index.
  note: David L. Deephouse, Naomi A. Gardberg, and William Newburry.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Strategic planning
  subject:
    topic: Corporate image
  subject:
    topic: International business enterprises
    topic: Management
  subject:
    topic: Reputation
  subject:
    topic: Business & Economics
    topic: Management
  subject:
    topic: Business strategy
  classification: 658.4012
  classification: 658
  related item:
    title info:
      title: Research in global strategic management ; vol. 18
  identifier: 9781787543133
  identifier: 9781787544956
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 190715
    record change date: 20190715103526.0
    record identifier: em-9781787543133
    language of cataloging:
      language term: eng