Global aspects of reputation and strategic management

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation...

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Bibliographic Details
Other Authors: Deephouse, David, (Editor), Gardberg, Naomi, (Editor), Newburry, William, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Series: Research in global strategic management ; vol. 18.
Subjects:
Strategic planning.
Corporate image.
International business enterprises > Management.
Reputation.
Business & Economics > Management.
Business strategy.
elektronické knihy
electronic books
ISBN: 9781787543133 (e-book)
9781787544956 (ePUB)
Physical Description: 1 online resource (xi, 274 pages) ; cm.

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Table of contents

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245 0 0 |a Global aspects of reputation and strategic management /  |c David L. Deephouse, Naomi A. Gardberg, and William Newburry. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (xi, 274 pages) ;  |c cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Research in global strategic management,  |x 1064-4857 ;  |v volume 18 
500 |a Includes index. 
505 0 |a Prelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index. 
520 |a Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy. 
588 0 |a Print version record 
650 0 |a Strategic planning. 
650 0 |a Corporate image. 
650 0 |a International business enterprises  |x Management. 
650 0 |a Reputation. 
650 7 |a Business & Economics  |x Management.  |2 bisacsh 
650 7 |a Business strategy.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Deephouse, David,  |e editor. 
700 1 |a Gardberg, Naomi,  |e editor. 
700 1 |a Newburry, William,  |e editor. 
776 |z 9781787543140 
830 0 |a Research in global strategic management ;  |v vol. 18.  |x 1064-4857 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1064-4857201918  |y Full text 

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