Marketing management in Turkey

Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries a...

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Bibliographic Details
Other Authors: Ozturkcan, Selcen, (Editor), Yolbulan Okan, Elif, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series: Marketing in emerging markets
Subjects:
Marketing > Turkey > Management.
Economic development > Turkey.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787145573 (e-book)
9781787439276 (ePUB)
Physical Description: 1 online resource (xi, 464 pages).

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Table of contents

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008 180815s2018 enk ob 001 0 eng d
020 |a 9781787145573 (e-book) 
020 . . |a 9781787439276 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
043 |a a-tu--- 
080 |a 658.8 
245 0 0 |a Marketing management in Turkey /  |c Selcen Ozturkcan, Elif YolbulanOkan. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2018 
300 |a 1 online resource (xi, 464 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Marketing in emerging markets 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economiesnamely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy. 
588 0 |a Print version record 
650 0 |a Marketing  |z Turkey  |x Management. 
650 0 |a Economic development  |z Turkey. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Ozturkcan, Selcen,  |e editor. 
700 1 |a Yolbulan Okan, Elif,  |e editor. 
776 |z 9781787540682 
776 . . |z 9781787145580 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787145573  |y Full text 

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