rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Qualitative consumer research
  name:
    name part: Belk, Russell W.
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (270 pages).
  abstract: In spite of, and because of, the attention recently paid to big data and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of showrooming by consumers comparing online prices with mobile devices to the nature of consumer presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.
  table of contents: Prelims -- A new bridge from text to mind: cognitive literary approaches to advertising -- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices -- The influence of bad credit on consumers' identities -- Showrooming and the small retailer -- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers -- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis -- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks -- Price: meanings and significance -- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals -- Being present: toward a better understanding of customer experiences -- Purse parties: a phenomenology of in-home counterfeit luxury events -- Index -- Previous volume contents.
  note: edited by Russell W. Belk.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references.
  subject:
    topic: Consumers
    topic: Research
  subject:
    topic: Marketing
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: Research
  subject:
    topic: Sales & marketing
  classification: 658.8342
  classification: 658.8
  identifier: 9781787144910
  identifier: 9781787149465
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 170815
    record change date: 20170815111805.0
    record identifier: em-9781787144910
    language of cataloging:
      language term: eng