Translation and communication in the promotion of business tourism : emerging research and opportunities

""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--

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Bibliographic Details
Main Authors: Alcalde Penalver, Elena, 1988- (Author), Santamaria Urbieta, Alexandra, 1985- (Author)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020.
Subjects:
ISBN: 9781799801429
9781799801481
9781799801436
Physical Description: 16 PDFs (186 pages)
Also available in print.

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Table of contents

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008 190732s2020 pau fob 001 0 eng d
020 |z 9781799801429  |q hardcover 
020 |z 9781799801481  |q paperback 
020 |a 9781799801436  |q ebook 
024 7 |a 10.4018/978-1-7998-0142-9  |2 doi 
035 |a (CaBNVSL)slc21049374 
035 |a (OCoLC)1111731685 
040 |a CaBNVSL  |b eng  |e rda  |c CaBNVSL  |d CaBNVSL 
100 1 |a Alcalde Penalver, Elena,  |d 1988-  |e author. 
245 1 0 |a Translation and communication in the promotion of business tourism :  |b emerging research and opportunities /  |c by Elena Alcalde Penalver and Alexandra Santamaria Urbieta. 
264 1 |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :  |b IGI Global,  |c 2020. 
300 |a 16 PDFs (186 pages) 
336 |a text  |2 rdacontent 
337 |a electronic  |2 isbdmedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Business tourism: an overview -- Chapter 2. Tourist texts and discourse -- Chapter 3. Business tourism texts: classification proposal -- Chapter 4. Communication in business tourism: part one -- Chapter 5. Communication in business tourism: part two -- Chapter 6. Strategies of transference to translate promotional guides from the business tourist sector -- Chapter 7. Paratexts in the translation of tourism texts: adaptation of online peripheral content -- Chapter 8. Practical cases. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 3 |a ""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--  |c Provided by publisher. 
530 |a Also available in print. 
538 |a Mode of access: World Wide Web. 
588 |a Description based on title screen (IGI Global, viewed 07/32/2019). 
650 0 |a Business travel. 
650 0 |a Culture and tourism. 
650 0 |a Intercultural communication. 
700 1 |a Santamaria Urbieta, Alexandra,  |d 1985-  |e author. 
710 2 |a IGI Global,  |e publisher. 
776 0 |c (Original)  |w (DLC)2019016864 
776 0 8 |i Print version:  |z 179980142X  |z 9781799801429  |w (DLC) 2019016864 
856 4 1 |u https://proxy.k.utb.cz/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0142-9  |y Plný text