Innovations in Technology and Marketing for the Connected Consumer

• Main Author: Dadwal, Sumesh Singh, (Author)
• Format: eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2019.
• Subjects: Information technology > Economic aspects.; Internet marketing.
• ISBN: 9781799801313; 9781799801337; 1799801330
• Physical Description: 31 PDFs (532 pages); Also available in print.

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...