Innovations in Technology and Marketing for the Connected Consumer

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...

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Bibliographic Details
Main Author: Dadwal, Sumesh Singh, (Author)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2019.
ISBN: 9781799801313
Physical Description: 31 PDFs (532 pages)
Also available in print.


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