Building brand identity in the age of social media : emerging research and opportunities
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand...
|Main Authors:||, ,|
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
|Physical Description:||14 PDFs (ix, 189 pages)
Also available in print.