Social marketing and its influence on animal origin food product consumption

"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protect...

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Bibliographic Details
Other Authors: Bogueva, Diana, 1974- (Editor), Marinova, Dora, (Editor), Raphaely, Talia, (Editor)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
ISBN: 9781522547570
Physical Description: 38 PDFs (xxviii, 453 pages)
Also available in print.


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