Social marketing and its influence on animal origin food product consumption
"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protect...
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Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
|Physical Description:||38 PDFs (xxviii, 453 pages)
Also available in print.