Emerging research on Islamic marketing and tourism in the global economy

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by pub...

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Bibliographic Details
Other Authors: El-Gohary, Hatem, 1970- (Editor), Eid, Riyad, (Editor)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
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ISBN: 9781466662735
9781466662728
9781466662759
Physical Description: PDFs (311 pages).
Also available in print.

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