Information communication technologies and city marketing digital opportunities for cities around the world

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with a...

Full description

Saved in:
Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Gasc�o Hern�andez, Mila., Torres-Coronas, Teresa, 1966-
Format: Electronic
Language: English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Subjects:
ISBN: 9781605661353
160566135X
9781605661346
1605661341
9781616926212
Physical Description: electronic texts (xviii, 417 p. : ill., maps) : digital files.
Also available in print.

Cover

Table of contents