Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
|Other Authors:||, ,|
New York :
|Series:||Advances in business marketing and purchasing ;
|ISBN:||9781849500609 (electronic bk.) :
1849500606 (electronic bk.) :
|Physical Description:||1 online resource (xiii, 306 p.) : ill.|