Designing winning products

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...

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Bibliographic Details
Other Authors: Woodside, Arch G., Liukko, Timo., Lehtonen, Ari.
Format: Electronic
Language: English
Published: New York : JAI, 2000.
Edition: 1st ed.
Series: Advances in business marketing and purchasing ; v. 10.
ISBN: 9781849500609 (electronic bk.) :
1849500606 (electronic bk.) :
0762306823 (hbk.)
9780762306824 (hbk.)
Physical Description: 1 online resource (xiii, 306 p.) : ill.


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