Media and metamedia management

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...

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Bibliographic Details
Other Authors Freire, Francisco Campos (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Springer, 2017.
SeriesAdvances in intelligent systems and computing ; 503.
Subjects
Digital media.
Online journalism.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319460680
9783319460666
ISSN2194-5357 ;
Physical Description1 online resource

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Table of Contents:
  • Introduction
  • New Media in The Digital Era
  • Journalism and Cyber journalism.-Audiovisual Sector And Media Economy
  • Corporate And Institutional Communication
  • Marketing Advertising And Tourism
  • The Internet And Social Networks
  • New Media And Metamedia
  • Education Science And Cultural Identity.

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