Media and metamedia management

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...

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Bibliographic Details
Other Authors: Freire, Francisco Campos, (Editor)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, 2017.
Series: Advances in intelligent systems and computing ; 503.
Subjects:
Digital media.
Online journalism.
elektronické knihy
electronic books
ISBN: 9783319460680
9783319460666
Physical Description: 1 online resource

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Table of contents

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245 0 0 |a Media and metamedia management /  |c Francisco Campos Freire [and others], editors. 
260 |a Cham, Switzerland :  |b Springer,  |c 2017. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Advances in intelligent systems and computing,  |x 2194-5357 ;  |v v. 503 
505 0 |a Introduction -- New Media in The Digital Era -- Journalism and Cyber journalism.-Audiovisual Sector And Media Economy -- Corporate And Institutional Communication -- Marketing Advertising And Tourism -- The Internet And Social Networks -- New Media And Metamedia -- Education Science And Cultural Identity. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Digital media. 
650 0 |a Online journalism. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Freire, Francisco Campos,  |e editor. 
776 0 8 |i Print version:  |z 3319460668  |z 9783319460666  |w (OCoLC)956480057 
830 0 |a Advances in intelligent systems and computing ;  |v 503. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-46068-0  |y Plný text 
992 |c NTK-SpringerENG 
999 |c 99590  |d 99590 

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