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LEADER |
01851cam a2200457 i 4500 |
001 |
99106 |
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CZ ZlUTB |
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20210107111329.0 |
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ta |
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050827s2006 xxu e f 001 0 eng d |
999 |
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|c 99106
|d 99106
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020 |
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|a 978-0-07-146785-8
|q (brožováno)
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040 |
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|a DLC
|b cze
|c DLC
|d YDXCP
|d BAKER
|d VP@
|d QBX
|d OCLCQ
|d BTCTA
|d UKM
|d DLC
|d ZLD002
|e rda
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044 |
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|a xxu
|a po
|a xxk
|a sp
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|a it
|a ii
|a pr
|a ko
|a si
|a at
|a xxc
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072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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080 |
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|a 659.131.2
|2 MRF
|
080 |
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|a 659.1
|2 MRF
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080 |
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|a 81’373.46
|2 MRF
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080 |
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|a (035)
|2 MRF
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100 |
1 |
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|a Bayan, Richard
|4 aut
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245 |
1 |
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|a Words that sell :
|b more than 6,000 entries to help you promote your products, services, and ideas /
|c Richard Bayan
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250 |
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|a Revised and expanded edition
|
264 |
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1 |
|a New York ;
|a Chicago ;
|a San Francisco ;
|a Lisbon ;
|a London ;
|a Madrid ;
|a Mexico City ;
|a Milan ;
|a New Delhi ;
|a San Juan ;
|a Seoul ;
|a Singapore ;
|a Sydney ;
|a Toronto :
|b McGraw-Hill,
|c [2006]
|
264 |
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4 |
|c ©2006
|
300 |
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|a xxvi, 134 stran ;
|c 23 cm
|
336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a bez média
|b n
|2 rdamedia
|
338 |
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|a svazek
|b nc
|2 rdacarrier
|
504 |
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|a Obsahuje bibliografické odkazy a rejstřík
|
650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
7 |
|a terminologie
|7 ph138997
|2 czenas
|
650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
650 |
0 |
9 |
|a advertising
|2 eczenas
|
650 |
0 |
9 |
|a terminology
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
910 |
|
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|a ZLD002
|
942 |
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|2 udc
|
992 |
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|a BK
|b SK
|
952 |
|
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|0 0
|1 0
|4 0
|6 659BAYANR
|7 0
|8 BOOK
|9 159768
|a UTBZL
|b UTBZL
|c 019
|d 2020-12-09
|l 1
|m 4
|o 659/BAYAN,R.
|p 420010185565
|q 2026-09-21
|r 2021-05-14
|s 2021-05-14
|v 375.00
|w 2020-12-09
|x N: nákup;
|y 08
|