The role of corporate sustainability in Asian development : a case study handbook in the automotive and ICT industries

This book examines the challenges faced by seven multinational companies - Intel, Lenovo, Samsung Electronics, ZTE, BMW Hyundai Motor Company, Mahindra and Mahindra - in their endeavour to contribute to the economic, environmental and social development of Asia. The lessons learned from the examinat...

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Bibliographic Details
Other Authors Lenssen, Gilbert (Editor), Rhee, Jay Hyuk (Editor), Martinez, Fabien (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Springer, 2017.
SeriesAdvances in business ethics research ; 7.
Subjects
Social responsibility of business > Asia > Case studies.
Asia.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319451602
9783319451589
ISSN2520-1654 ;
Physical Description1 online resource (ix, 165 pages) : illustrations

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Table of Contents:
  • Preface; Contents; Chapter 1: Toward Inclusive Economic, Social and Environmental Progress in Asia: An Introduction; The Economic Development and Sustainability Nexus in Asia; Perspectives on Sustainability in Asian Business: Toward a Distinctively 'More' Integrative Approach; Book Overview
  • Seven Illustrative Company Cases; References; Chapter 2: Catalyzing Social Innovation
  • How Intel Helped to Create a Vibrant Social Ecosystem in China; Origins of Intel's Approach to CSR in China; Evolutionary Learning: Intel's Journey to CSR 3.0; Catalyzing Social Innovation Through CSR 3.0.
  • The Intel Teach Program Innovation Initiative for Nonprofits; Helping China's Medical Sector; Contribution to Low Carbon Management; Improving Care for the Elderly; The Value of CSR 3.0 to Intel; CSR 3.0: Implications for Practitioners in China Today; Five Steps to Launch a CSR 3.0 Strategy; Concluding Thoughts; References; Chapter 3: Lenovo's Venture Philanthropy: Evaluating and Planning; Introduction; Empirical Study: CSR, China and Lenovo; CSR in the PC Industry; CSR in China; Lenovo's Corporate Development; Lenovo's Internal Context; Background to Lenovo's VPP Initiative.
  • Design and Implementation of Lenovo's VPP Discussion; References; Chapter 4: From Corporate Social Responsibility to Disruptive Innovation: Samsung's Green Memory Initiative; Section 1: Setting the Stage; Corporate Social Responsibility (CSR) and Its Increasing Relevance; The Unique Case of Electronics Industry; CSR at Samsung Electronics
  • Green Management Initiative; Section 2: Samsung's Green Memory; Green Management Vision and Framework; Eco-Product Development; Green Memory as an Outcome of the Green Management Initiative; Section 3: Towards a Disruptive Green Innovation.
  • Disruptive Green Innovation Data Storage Market; The Case for Green Memory Solutions; Will Green Memory Disrupt the Data Storage Market?; Challenges Ahead for Samsung Electronics; Conclusion; References; Referenced Public Articles and Report; Chapter 5: ZTE (CN) Case
  • Eliminating Digital Chasm; Introduction; Background of the Company; Ideas of 'Tomorrow Never Waits'; Ethiopia Communications Enhancement; "ZTE iCity" Smart City Solution; ZTE Smart Education Solutions; ZTE Smart Healthcare Solutions; Committed to Customers; Health and Safety of Products; Looking Forward.

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