Global marketing

• Main Author: Hollensen, Svend (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2020]
• Edition: 8th edition
• Subjects: mezinárodní marketing; international marketing; monografie; monographs
• ISBN: 978-1-292-25180-6
• Physical Description: xlvii, 757 stran : ilustrace ; 28 cm