Grow your global markets : a handbook for successful market entry

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering fore...

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Bibliographic Details
Main Author Hopkins, Raymond A. (Author)
Format Electronic eBook
LanguageEnglish
Published [United States] : Apress, [2017]
Subjects
Economic development.
Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781484231142
9781484231135
Physical Description1 online resource

Cover

Table of Contents:
  • Contents
  • About the Author
  • Preface
  • Acknowledgments
  • Introduction
  • Part I: Introducing Growth in Global Markets
  • Chapter 1: Growth in Global Markets
  • The Benefits of Global Market Growth
  • The Benefits of Economic Growth
  • Environmental Forces That Make International Business Different
  • Chapter 2: Determining Your Role in Global Markets
  • Consider the Profit Potential of International Expansion
  • Step 1. Estimate Future Revenue
  • Step 2. Estimate Your Variable Costs
  • Step 3. Estimate Your Fixed Costs
  • Step 4. Calculate Your Gross Profit MarginRules and Regulations to Consider Before Getting Started
  • Exporting
  • Contracts for the Sale of Goods
  • Global Growth Plans and Strategies
  • Exporting
  • Turn-key Projects
  • Licensing
  • Franchising
  • Contract Manufacturing
  • Joint Venture
  • Wholly Owned Subsidiary
  • Global Growth and Organization Design
  • Part II: Identifying Your Target Marketand Finding Customers
  • Chapter 3: Look at Global Marketing
  • Understanding Types of Markets
  • Identifying Your Target Market
  • Global Marketing: Leveraging Product Development Strategy That Lands International CustomersPricing Your Products and Services
  • Promoting Your Products and Services
  • Advertising
  • Public Relations
  • Personal Selling
  • Direct Marketing
  • Positioning
  • Finding Your Global Customers
  • Hereâ#x80;#x99;s a Quick Way to Understand Distribution and Carve Out a Strategy
  • Chapter 4: Researching Global Markets
  • Emerging Markets
  • Africa
  • Brazil
  • Chile
  • Peru
  • Canada and Mexico
  • Germany
  • Poland
  • Asia
  • Chapter 5: Making Contacts and Finding CustomersU. S. Government Sources
  • State and Local Government Sources
  • Non-Government Sources
  • Part III: Negotiating Around the World
  • Chapter 6: What Makes Global Negotiations Different
  • Develop Cultural Awareness before Negotiating
  • Communicating in the Global Marketplace
  • Chapter 7: Doing Business Around the World
  • Doing Business with North Americans
  • North American Languages and Demographics
  • Doing Business with South Americans
  • South American Languages and Demographics
  • Doing Business with Asians and OceaniaAsian/Oceania Language and Demographics
  • Selected Pacific Basin Countries
  • Doing Business with Europeans
  • European Languages and Demographics
  • Western Europe
  • Central Europe
  • Northern Europe
  • Southeastern Europe
  • East Europe/Eurasia
  • Doing Business with Middle Easterners
  • Middle East Languages and Demographics
  • Doing Business with Africans
  • African Languages and Demographics
  • West Africa
  • West Central Africa
  • North Africa
  • East Africa
  • Southern Africa

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