Advanced methods for modeling markets

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a...

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Bibliographic Details
Other Authors Leeflang, P. S. H., 1946- (Editor), Wieringa, Jaap E. (Editor), Bijmolt, Tammo H. A. 1967- (Editor), Pauwels, Koen, 1971- (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Springer, [2017]
SeriesInternational series in quantitative marketing.
Subjects
Marketing > Mathematical models.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319534695
9783319534671
ISSN2199-1057
Physical Description1 online resource (x, 733 pages) : illustrations

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Table of Contents:
  • Advanced Methods for Modeling Markets
  • Advanced Individual Demand Models
  • Traditional Time Series
  • State Space Models
  • Spatial Models
  • Structural Models
  • Statistical Mediation Analysis
  • Modeling Competitive Responsiveness and Game Theoretic Models
  • Diffusion and Adoption Models
  • Structural Equation Modeling
  • Partial Least Squares Path Modeling
  • Mixture Models
  • Hidden Markov Models in Marketing
  • Generalized Method of Moments
  • Bayesian Analysis
  • Non and Semiparametric Regression Models
  • Endogeneity in Market Models
  • Machine Learning and Big Data
  • The Future of Marketing Modeling.

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