rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Political marketing and management in Ghana
    sub title: a new architecture
  name:
    name part: Mensah, Kobby A.
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: sz
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: '[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.' --Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand 'A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.' --Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
  table of contents: Political marketing and management : a new architecture / Kobby Mensah -- Political communication and public relations in the Ghanaian media : building an emotional environment with propaganda / James B. Abugre -- Change in party leadership, party brand image and voter choice / Kobby Mensah -- Political party branding and voter choice in Ghana / Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- Political financing and fund-raising in Ghana / Ibrahim Bedi -- Political party financing and reporting in Ghana : practitioner perspectives / Alban S.K. Bagbin and Albert Ahenkan -- Voter motivations in a developing democracy : a marketing perspective / Anas Sulemana, E Y Tweneboah-Koduah and Kobby Mensah -- Political management and human resources practices of political parties in Ghana / James B. Abugre -- Exploring the prospects and limits of modern democracy in Africa : the role of leaders / Kwasi Dartey-Baah -- Conclusion / Kobby Mensah.
  note: Kobby Mensah, editor.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references and index.
  subject:
    geographic code: f-gh---
  subject:
    topic: Politics, Practical
    geographic: Ghana
  subject:
    topic: Marketing
    topic: Political aspects
    geographic: Ghana
  subject:
    geographic: Ghana
    topic: Politics and government
  subject:
    geographic: Ghana
  related item:
    title info:
      title: Political Marketing and Management in Ghana : A New Architecture
    name:
      name part: Mensah, Kobby.
    origin info:
      publisher: Cham : Springer International Publishing, ©2017
  related item:
    title info:
      title: Palgrave studies in political marketing and management
  identifier: 9783319573731
  identifier: 9783319573724
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: EBLCP
    record creation date: 170819
    record change date: 20251008101113.0
    record identifier: 98214
    language of cataloging:
      language term: eng