Network Embeddedness : Examining the Effect on Business Performance and Internationalization.

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and fo...

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Bibliographic Details
Main Author Ratajczak-Mrozek, Milena
Format Electronic eBook
LanguageEnglish
Published Cham : Springer International Publishing, 2017.
SeriesPalgrave studies of internationalization in emerging markets.
Subjects
Online AccessFull text
ISBN9783319565118
9783319565101
Physical Description1 online resource (409 pages)

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Summary:This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company's performance. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities. Chapters cover both small to medium sized enterprises and large multinational corporations, presenting a qualitative analysis of over 400 companies including case studies from the IT and furniture industries. This informative study will provide useful insight for academics and students of business and management, international business and organization studies.
Item Description:9.3.2 The Company's Embeddedness in Interorganizational and Personal Relationships.
Bibliography:References6 The Network Theory of Companies' Internationalization-the Importance of Relationships for International Expansion; 6.1 The Network Model of Internationalization and the Revisited Uppsala Model 2009; 6.2 Inward Internationalization and Inward Relationships in the Internationalization Process; 6.3 Main Areas of Research in the Network Theory of Internationalization; References; 7 The Importance of Embeddedness for Companies' International Activities; 7.1 Network Embeddedness of Multinational Enterprises.
ISBN:9783319565118
9783319565101
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online resource (409 pages)