Doing business in Ghana : challenges and opportunities

• Main Authors: Spillan, John E., (Author), King, Domfeh Obed, (Author)
• Format: eBook
• Language: English
• Published: Cham : Palgrave Macmillan, 2017.
• Subjects: Since 1979; New business enterprises > Ghana.; Corporate culture > Ghana.; Marketing > Ghana.; Ghana > Economic conditions > 1979-; Ghana.; elektronické knihy; electronic books
• ISBN: 9783319547718; 9783319547701
• Physical Description: 1 online resource
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.