Real-time strategy and business intelligence : digitizing practices and systems

• Other Authors: Kohtamäki, Marko, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Subjects: Business intelligence.; Business networks > Management.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9783319548463; 9783319548456
• Physical Description: 1 online resource
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Also developing the concept of strategic agility, the book provides perspectives from a range of disciplines including strategic practices and decision making, customer relationship management, human resource management, competitive intelligence, supplier network management and business intelligence systems. Presenting managerial frameworks and guidelines, Real-time Strategy and Business Intelligence explores how to improve utilization of business intelligence systems in real-time decision making. Providing practical and future-oriented insights backed by examples and best practices, the authors present a clearly conceptualized theoretical framework.