Gender and innovation in the new economy : women, identity, and creative work
This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of bus...
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| Main Authors | , |
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| Format | Electronic eBook |
| Language | English |
| Published |
New York, NY :
Palgrave Macmillan,
©2017.
©2017 |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781137527028 9781137527004 |
| Physical Description | 1 online resource (viii, 195 pages) |
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| Summary: | This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of business. Through empirical research and theoretical analysis, the authors present their own carefully contextualized cases and conceptual frameworks relating themes of innovation and gender to recent theories concerning globalization and transnationalism. This wide-ranging and interdisciplinary text provides readers with insightful entries on what innovations are and the ways innovation processes become gendered. It explores the business landscape based on creative work and offers a wealth of information for scholars of entrepreneurship, management, sociology, cultural studies, and communication.- Resumé vydavatel |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137527028 9781137527004 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource (viii, 195 pages) |