Instructor's manual for strategic marketing cases in emerging markets : a companion volume

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...

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Bibliographic Details
Other Authors Adhikari, Atanu (Editor), Roy, Sanjit Kumar (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer, [2017]
Subjects
Marketing > Developing countries > Case studies.
Marketing > Developing countries > Management > Case studies.
Developing countries.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319526973
9783319526966
Physical Description1 online resource

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Table of Contents:
  • Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma
  • Case 2: Tanishq: Bringing Jewellery to Daily Life
  • Case 3: ABC India Limited
  • Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits
  • Case 5: To Switch or Not to Switch: Madhu's Dilemma
  • Case 6: Funmax 4D Animation Theatre
  • Case 7: Managing Social Media Communications at Garanti Bank
  • Case 8: Revolution Ventures
  • Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya
  • Case 10: Irrway
  • A Green Personal Mobility Solution
  • Case 11: Citrus Ventures
  • Distressed Asset Specialist.

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