Instructor's manual for strategic marketing cases in emerging markets : a companion volume

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...

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Bibliographic Details
Other Authors: Adhikari, Atanu, (Editor), Roy, Sanjit Kumar, (Editor)
Format: eBook
Language: English
Published: Cham : Springer, [2017]
Subjects:
Marketing > Developing countries > Case studies.
Marketing > Developing countries > Management > Case studies.
Developing countries.
elektronické knihy
electronic books
ISBN: 9783319526973
9783319526966
Physical Description: 1 online resource

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024 8 |a 10.1007/978-3-319-52 
035 |a (OCoLC)989028117  |z (OCoLC)990315188  |z (OCoLC)1011902901  |z (OCoLC)1058389708  |z (OCoLC)1066471690  |z (OCoLC)1097156882  |z (OCoLC)1112589437  |z (OCoLC)1112860073  |z (OCoLC)1113731811  |z (OCoLC)1122814447  |z (OCoLC)1125669462  |z (OCoLC)1136245902  |z (OCoLC)1136515014  |z (OCoLC)1138682596 
043 |a d------ 
245 0 0 |a Instructor's manual for strategic marketing cases in emerging markets :  |b a companion volume /  |c Atanu Adhikari, Sanjit Kumar Roy, editors. 
264 1 |a Cham :  |b Springer,  |c [2017] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
505 0 |a Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma -- Case 2: Tanishq: Bringing Jewellery to Daily Life -- Case 3: ABC India Limited -- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits -- Case 5: To Switch or Not to Switch: Madhu's Dilemma -- Case 6: Funmax 4D Animation Theatre -- Case 7: Managing Social Media Communications at Garanti Bank -- Case 8: Revolution Ventures -- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya -- Case 10: Irrway -- A Green Personal Mobility Solution -- Case 11: Citrus Ventures -- Distressed Asset Specialist. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom. 
504 |a Includes bibliographical references. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Marketing  |z Developing countries  |v Case studies. 
650 0 |a Marketing  |z Developing countries  |x Management  |v Case studies. 
651 7 |a Developing countries.  |2 fast  |0 (OCoLC)fst01242969 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Adhikari, Atanu,  |e editor. 
700 1 |a Roy, Sanjit Kumar,  |e editor. 
776 0 8 |i Print version:  |a ADHIKARI, ATANU.  |t TEACHER'S MANUAL FOR STRATEGIC MARKETING CASES IN EMERGING MARKETS.  |b 1ST ED. 2017.  |d [S.l.] : SPRINGER INTERNATIONAL PU, 2017  |z 9783319526973  |w (OCoLC)966822165 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-52697-3  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 98144  |d 98144 
993 |x NEPOSILAT  |y EIZ 

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