rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Online growth options for retailers
    sub title: three essays on domestic and international growth strategies with online retailing
  name:
    name part: Schu, Matthias
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Morschett, Dirk.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: gw
    place:
      place term: Wiesbaden
    publisher: Springer Gabler
    date issued: [2017]
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. Contents Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers Internationalization Speed of Online Retailers Imitability of Online Shops, Strategies and Concepts Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel Target Groups Researchers, lecturers and students in the disciplines of Online Retailing, E-Commerce, Retailing, Channel Management, Strategy, and Marketing Managers and E-Commerce strategy responsibles in Retail, Online Retail and Strategy Companies, SME Founders, and Consultants About the Author Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.
  table of contents: Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers -- Internationalization Speed of Online Retailers -- Imitability of Online Shops, Strategies and Concepts -- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.
  note: Matthias Schu ; with a foreword by Professor Dr. Dirk Morschett.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Retail trade
  subject:
    topic: Internet marketing
  related item:
    title info:
      title: Springer Gabler research
  related item:
    title info:
      title: Gabler research
      part name: Retailing and international marketing
  identifier: 9783658182151
  identifier: 9783658182144
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: EBLCP
    record creation date: 170513
    record change date: 20251008101110.0
    record identifier: 98110
    language of cataloging:
      language term: eng