Re-modeling the brand purchase funnel : conceptualization and empirical application

• Main Author: Dierks, Alexander (Author)
• Other Authors: Burmann, Christoph (writer of foreword.)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden, Germany : Springer Gabler, 2017.
• Series: Innovatives markenmanagement ; bd. 60.
• Subjects: produktový management; řízení značky; spotřebitelské chování; product management; brand management; consumer behavior; elektronické knihy; disertace; electronic books; dissertations
• ISBN: 9783658178222; 9783658178215
• Physical Description: 1 online resource