Tourism, Culture and Heritage in a Smart Economy : Third International Conference IACuDiT, Athens 2016

This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and...

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Other Authors: Katsoni, Vicky, (Editor), Upadhya, Amitabh, (Editor), Stratigea, Anastasia, (Editor)
Format: eBook
Language: English
Published: Cham : Springer International Publishing : Imprint : Springer, 2017.
Series: Springer proceedings in business and economics,
Subjects:
Tourism > Technological innovations.
Tourism > Congresses.
Business.
Cultural property.
Electronic commerce.
Tourism.
Management.
Culture.
elektronické knihy
electronic books
ISBN: 9783319477329
9783319477312
Physical Description: 1 online resource (xxvi, 496 pages) : 137 illustrations

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Summary: This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.
Bibliography: References5 Museums + Instagram; Abstract; 1 Introduction; 2 Instagram; 2.1 Instagram Functions; 3 Social Media Use; 4 Methodology; 5 Findings; 6 Conclusions; References; 6 Evaluation of Athens as a City Break Destination: Tourist Perspective Explored via Data Mining Techniques; Abstract; 1 Introduction; 1.1 The Focus on Customer's Own Experiences; 1.2 Tourism and Greece; 2 Literature Review; 2.1 Motivation and City Break Travel; 2.2 City Tourism Competitiveness; 3 Methodology; 4 Results; 4.1 Mining Association Rules; 4.2 Apriori Rules Visualization; 4.3 Apriori Rules; 5 Conclusion.
ReferencesTourism Business Environment-Current Developments and Experiences; 7 The Insight of Tourism Operators in Contemporary Business Environment; Abstract; 1 Introduction; 1.1 Tourism Operator's Insight: Management Perspective; 2 Methodology of the Study; 3 Results of the Survey Carried Out Among Tourism Industry Professionals; 4 Conclusions; References; 8 Measuring the Twitter Performance of Hotel E-Mediaries; Abstract; 1 Introduction; 1.1 Intermediation in the Hotel Industry; 2 Twitter in Tourism; 3 Methodology; 4 Findings; 5 Conclusion; References.
ISBN: 9783319477329
9783319477312
ISSN: 2198-7246
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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