The application of Fuzzy logic for managerial decision making processes : latest research and case studies

• Other Authors: Meier, Andreas, 1951- (Editor), Portmann, Edy (Editor), Stoffel, Kilian (Editor), Terán Tamayo, Luis Fernando, 1979- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Fuzzy management methods.
• Subjects: Management > Mathematical models.; Decision making > Mathematical models.; Fuzzy logic.; elektronické knihy; electronic books
• ISBN: 9783319540481; 9783319540474
• Physical Description: 1 online resource : illustrations
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.