Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy an...

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Bibliographic Details
Other Authors: Pfeffermann, Nicole, (Editor), Gould, Julie, (Editor)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Edition: Third edition.
Subjects:
Technological innovations > Management.
Strategic planning.
Business communication.
elektronické knihy
electronic books
ISBN: 9783319495422
9783319495408
Physical Description: 1 online resource

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Table of contents

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245 0 0 |a Strategy and communication for innovation :  |b integrative perspectives on innovation in the digital economy /  |c Nicole Pfeffermann, Julie Gould. 
250 |a Third edition. 
264 1 |a Cham, Switzerland :  |b Springer,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
505 0 |a Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography. 
505 8 |a 2 Setting the Stage for Creativity: Upstream, Mid-stream, and DownstreamAbstract; 2.1 Introduction; 2.1.1 Social Loafing; 2.1.2 Conformity; 2.1.3 Production Blocking; 2.1.4 Performance Matching; 2.1.5 Set Norms; 2.1.6 Enforce Rules; 2.1.7 Keep the Group Small; 2.1.8 Select a Diverse Team; 2.1.9 Don't Waste Your Time Trying to Recruit "Creative" People; 2.1.10 Start with the Right Question; 2.1.11 Look at the Calendar; 2.2 Mid-stream Creativity; 2.3 Conclusion; Bibliography; 3 When Business Model Meets Open Innovation; Abstract; 3.1 Introduction; 3.2 What Is Open Innovation. 
505 8 |a 3.2.1 Plummeting Transaction Costs3.2.2 Enabling Tool: Modularity and Decontextualization; 3.2.3 What Motivates Participation?; 3.3 Conclusions: Beyond the "Not Invented Here" Syndrome; Bibliography; 4 Classic Root Causes of Innovation Failures-Things We All Know but Sometimes Forget; Abstract; 4.1 Introduction; 4.2 Neglected Strategy Rule: Anticipating and Reacting Fast to External Changes; 4.2.1 Root Cause N°1: Management Inward-Looking Attitude; 4.2.2 Root Cause N°2: Overconfident Leaders, in Love with Their Technology and Concepts. 
505 8 |a 4.3 Neglected Execution Rule: Mapping and Integrating the Process4.3.1 Root Cause N°1: Leaders Unaware of the Importance of Integrated Roadmapping; 4.3.2 Root Cause N°2: Poor Functional Interface in the Specification Phase; 4.4 Other Neglected Rule: Not Recognizing What It Takes in Combination to Succeed; 4.5 Addressing Issues in Achieving Technology Leadership; 4.5.1 Being Unclear Regarding the Timing and Impact of Disruptive Technologies; 4.5.2 Ignoring or Downplaying Customers' Perception of Technology Value; 4.6 Addressing Issues in Achieving Product Leadership. 
505 8 |a 4.6.1 Accepting an Ill-defined Product Concept and/or Value Proposition4.6.2 Investing in the Wrong Product Design, Attribute or Feature; 4.7 Addressing Issues in Getting Access to the Market; 4.7.1 Neglecting to Seek Acceptance by All Parties in the Value Chain; 4.7.2 Seeing Acceptance by Early Adopters as a Market Green Light; 4.8 Conclusion; Bibliography; 5 The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation; Abstract; 5.1 Towards Open Innovation; 5.2 Actors in Open Innovation; 5.3 Tools for Open Innovation; 5.3.1 Innovation Contests; 5.3.2 Innovation Markets. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth and, hence, critical factors underpinning sustainable innovation and market success in the long-run. As a new communication field, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation, successfully launching new products and services as well as building new capabilities and difficult-to-imitate resources. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information-innovation processes on a functional and/or company-wide level. This also includes understanding the role of communicators in clusters, research networks, and supportive ecosystems. The third edition of the contributed volume "Strategy and Communication for Innovation" concentrates on emerging approaches and methods for integrating communication in corporate innovation and business model innovation in the digital economy. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on latest research on innovation communication and strategic open innovation. It also provides guidance for managers to understand the diverse pathways by which they can leverage communication to shape and accelerate innovation and growth.>. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Technological innovations  |x Management. 
650 0 |a Strategic planning. 
650 0 |a Business communication. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Pfeffermann, Nicole,  |e editor. 
700 1 |a Gould, Julie,  |e editor. 
776 0 8 |i Print version:  |a Pfeffermann, Nicole.  |t Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy.  |d Cham : Springer International Publishing, ©2017  |z 9783319495408 
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993 |x NEPOSILAT  |y EIZ 

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