Changing trends in Japan's employment and leisure activities : implications for tourism marketing

This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the...

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Bibliographic Details
Main Author Schumann, Fred
Format Electronic eBook
LanguageEnglish
Published Singapore : Springer, 2017.
Subjects
Japan > Economic conditions > 21st century.
Tourists > Japan > 21st century.
International travel > Forecasting.
International travel > Marketing.
Leisure > Japan.
elektronické knihy
electronic books
Online AccessFull text
ISBN9789811036088
9789811036071
Physical Description1 online resource (100 pages)

Cover

Table of Contents:
  • Part I. Employment: 1 An Introduction to Employment and Leisure in Japan
  • 2 Early Years of the Sarariiman
  • 3 The Bubble Period
  • 4 Seishain Versus Keiyakushain ; Part II. Leisure: 5 Tokyo Olympiad
  • 6 Shopping OLs
  • 7 Setsuyaku Era ; Part III. Opportunities: 8 Understanding Today's Marketplace
  • 9 Special Interest Groups
  • 10 Managing Multiple Source Markets
  • 11 Concluding Remarks and Future Gazing
  • Index.

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