New luxury management : creating and managing sustainable value across the organization

• Other Authors: Rigaud-Lacresse, Emmanuelle (Editor), Pini, Fabrizio Maria (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Series: Palgrave advances in luxury.
• Subjects: Luxury goods industry.; Luxuries.; elektronické knihy; electronic books
• ISBN: 9783319417271; 9783319417264
• Physical Description: 1 online resource (xxii, 311 pages)

Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and compe...

Table of Contents:

• Introduction; Acknowledgements; Contents; Note on Contributors; List of Figures; List of Tables; 1: Luxury as a Construct: An Evolutionary Perspective; A Brief History of the Concept of Luxury Consumption Goods; Defining Luxury; Expert Definitions; Academic Definitions; What Makes Certain Goods "Luxury" Goods?; The Critical Success Factors of Luxury; Fashion Luxury and Accessible Luxury; The Modern Oxymoron of Accessible Luxury; The Democratization of Luxury; Forms of the New Luxury; References; Part 1: Discovering Luxury; 2: Luxury Dynamics; Overview of This Unique World.
• Value and Value Creation: Key Concepts in the Luxury SectorReferences; 3: Global Organizational Leadership for Luxury Companies; The Impact of Global Market Dynamics on Organizational Leadership; Global and Local Team Collaboration in Mature and Emerging Markets; Leading and Managing Through New Leadership Competencies; Sustaining a Global Innovation Culture; Nurturing Internal Dialogue Through a Digital Network; Enabling Connections with Global and Local Customers; Conclusion; References; 4: Financial Reporting and Communication in the Luxury Industry.
• The Basics: Understanding and Analysing Luxury Firms' Financial Statements Interpreting a Balance Sheet: The Example of the LVMH Group; What Conclusions Can Be Drawn from This Balance Sheet?; Analysis of the LVMH Group Income Statement Is Given in Table 4.2; Interpreting the LVMH Group Cash-Flow Statement; A More Detailed Analysis Using Adapted Ratios and Other Key Indicators; Assessing the Firm's Liquidity Status; Measuring Operational Efficiency; Assessing Capital Structure and Solvency; Assessing the Firm's Returns; Conclusion; References.
• Part 2: Key Assets and Competencies for Value Creation in the Luxury Company5: A Narrative Approach to Luxury Brands; The Evolving Nature of Brand; Stage 1: Unbranded Goods; Stage 2: Brand as Reference; Stage 3: Brand as Personality; Stage 4: Brand as Icon; Stage 5: Brand as Company; Stage 6: Brand as Policy; Storytelling and Brand Narrative Models; Brand Narrative Models; References; 6: Financial Valuation of Luxury Brands; Why Quantify Brand Value?; Financial Reporting Standards on Brand Recognition; Variety of Approaches to Brand Financial Valuation.
• Present Value of Future Cash Flows-Refresher Relief from Royalties Method; Price Premium Method; Income Split Method; Common Issues with the Income-Based Approach; Other Approaches: Cost and Market Approaches; The Cost Approach; The Market Approach; Conclusion; References; 7: Brand as a Legal Asset for Luxury Companies: Brand Power; Brand Protection Against Competitors; 1. Conditions for Brand Validity; 2. Legal Action to Protect Brands; Competition Protection Against Brands; 1. Communication Strategy-The Issue of "Made in" Origin Marking.