New luxury management : creating and managing sustainable value across the organization

Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and compe...

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Bibliographic Details
Other Authors: Rigaud-Lacresse, Emmanuelle, (Editor), Pini, Fabrizio Maria, (Editor)
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan, [2017]
Series: Palgrave advances in luxury.
Subjects:
Luxury goods industry.
Luxuries.
elektronické knihy
electronic books
ISBN: 9783319417271
9783319417264
Physical Description: 1 online resource (xxii, 311 pages)

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Table of contents

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245 0 0 |a New luxury management :  |b creating and managing sustainable value across the organization /  |c Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini, editors. 
264 1 |a Cham, Switzerland :  |b Palgrave Macmillan,  |c [2017] 
300 |a 1 online resource (xxii, 311 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Palgrave advances in luxury 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction; Acknowledgements; Contents; Note on Contributors; List of Figures; List of Tables; 1: Luxury as a Construct: An Evolutionary Perspective; A Brief History of the Concept of Luxury Consumption Goods; Defining Luxury; Expert Definitions; Academic Definitions; What Makes Certain Goods "Luxury" Goods?; The Critical Success Factors of Luxury; Fashion Luxury and Accessible Luxury; The Modern Oxymoron of Accessible Luxury; The Democratization of Luxury; Forms of the New Luxury; References; Part 1: Discovering Luxury; 2: Luxury Dynamics; Overview of This Unique World. 
505 8 |a Value and Value Creation: Key Concepts in the Luxury SectorReferences; 3: Global Organizational Leadership for Luxury Companies; The Impact of Global Market Dynamics on Organizational Leadership; Global and Local Team Collaboration in Mature and Emerging Markets; Leading and Managing Through New Leadership Competencies; Sustaining a Global Innovation Culture; Nurturing Internal Dialogue Through a Digital Network; Enabling Connections with Global and Local Customers; Conclusion; References; 4: Financial Reporting and Communication in the Luxury Industry. 
505 8 |a The Basics: Understanding and Analysing Luxury Firms' Financial Statements Interpreting a Balance Sheet: The Example of the LVMH Group; What Conclusions Can Be Drawn from This Balance Sheet?; Analysis of the LVMH Group Income Statement Is Given in Table 4.2; Interpreting the LVMH Group Cash-Flow Statement; A More Detailed Analysis Using Adapted Ratios and Other Key Indicators; Assessing the Firm's Liquidity Status; Measuring Operational Efficiency; Assessing Capital Structure and Solvency; Assessing the Firm's Returns; Conclusion; References. 
505 8 |a Part 2: Key Assets and Competencies for Value Creation in the Luxury Company5: A Narrative Approach to Luxury Brands; The Evolving Nature of Brand; Stage 1: Unbranded Goods; Stage 2: Brand as Reference; Stage 3: Brand as Personality; Stage 4: Brand as Icon; Stage 5: Brand as Company; Stage 6: Brand as Policy; Storytelling and Brand Narrative Models; Brand Narrative Models; References; 6: Financial Valuation of Luxury Brands; Why Quantify Brand Value?; Financial Reporting Standards on Brand Recognition; Variety of Approaches to Brand Financial Valuation. 
505 8 |a Present Value of Future Cash Flows-Refresher Relief from Royalties Method; Price Premium Method; Income Split Method; Common Issues with the Income-Based Approach; Other Approaches: Cost and Market Approaches; The Cost Approach; The Market Approach; Conclusion; References; 7: Brand as a Legal Asset for Luxury Companies: Brand Power; Brand Protection Against Competitors; 1. Conditions for Brand Validity; 2. Legal Action to Protect Brands; Competition Protection Against Brands; 1. Communication Strategy-The Issue of "Made in" Origin Marking. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Luxury goods industry. 
650 0 |a Luxuries. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Rigaud-Lacresse, Emmanuelle,  |e editor. 
700 1 |a Pini, Fabrizio Maria,  |e editor. 
776 0 8 |i Printed edition:  |z 9783319417264 
830 0 |a Palgrave advances in luxury. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-41727-1  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 97963  |d 97963 

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