North American perspectives on the development of public relations : other voices

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework. The series features seven books, six of which cover cont...

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Bibliographic Details
Other Authors Watson, Tom, 1950- (Editor)
Format Electronic eBook
LanguageEnglish
Published London : Palgrave Macmillan, [2017]
SeriesNational perspectives on the development of public relations.
Subjects
Public relations > United States > History.
United States.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781349950447
9781349950430
Physical Description1 online resource

Cover

Table of Contents:
  • Introduction (Tom Watson)
  • Chapter 1 United States
  • antecedents and proto-PR (Cayce Myers)
  • Chapter 2 United States
  • development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector)
  • Chapter 3 Canada
  • development and expansion of public relations (Amy Thurlow)
  • Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn)
  • Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin)
  • Chapter 6 Entertainment publicity and public relations (Donn J. Tilson)
  • Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin)
  • Chapter 8 The historiography of North American public relations (Karla K. Gower).

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