Lead market India : key elements and corporate perspectives for frugal innovations
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer,
2017.
|
| Series | India studies in business and economics.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783319463926 9783319463902 |
| Physical Description | 1 online resource (257 pages) |
Cover
Table of Contents:
- India's emergence as a lead market for frugal innovations: an introduction to the theme and to the contributed volume
- Frugal innovation: an assessment of scholarly discourse, trends and potential societal implications
- Frugality in Indian context: what makes India a lead market for affordable excellence?
- Emerging patterns of grassroots innovations: results of a conceptual study based on selected cases from India
- Consumer innovation in the poor versus rich world: some differences and similarities
- Lessons from low-cost healthcare innovations for the base-of the pyramid markets: how incumbents can systematically create disruptive innovations
- Developing frugal innovations with inventive analogies: preliminary evidence from innovations in India
- Made in India for the world: an empirical investigation into novelty and nature of innovations
- India's electronic voting machines: social construction of a controversy surrounding a frugal innovation
- Renewable energy in India: policies, trends and foreign direct investments in research and development
- Commercial vehicle industry in India: an investigation of the innovation and business trends (2000-2015)