Lead market India : key elements and corporate perspectives for frugal innovations
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...
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| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2017.
|
| Series: | India studies in business and economics.
|
| Subjects: | |
| ISBN: | 9783319463926 9783319463902 |
| Physical Description: | 1 online resource (257 pages) |
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Table of contents
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| 024 | 8 | |a 10.1007/978-3-319-46 | |
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| 043 | |a a-ii--- | ||
| 245 | 0 | 0 | |a Lead market India : |b key elements and corporate perspectives for frugal innovations / |c Cornelius Herstatt, Rajnish Tiwari, editors. |
| 264 | 1 | |a Cham : |b Springer, |c 2017. | |
| 300 | |a 1 online resource (257 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a India studies in business and economics | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a India's emergence as a lead market for frugal innovations: an introduction to the theme and to the contributed volume -- Frugal innovation: an assessment of scholarly discourse, trends and potential societal implications -- Frugality in Indian context: what makes India a lead market for affordable excellence? -- Emerging patterns of grassroots innovations: results of a conceptual study based on selected cases from India -- Consumer innovation in the poor versus rich world: some differences and similarities -- Lessons from low-cost healthcare innovations for the base-of the pyramid markets: how incumbents can systematically create disruptive innovations -- Developing frugal innovations with inventive analogies: preliminary evidence from innovations in India -- Made in India for the world: an empirical investigation into novelty and nature of innovations -- India's electronic voting machines: social construction of a controversy surrounding a frugal innovation -- Renewable energy in India: policies, trends and foreign direct investments in research and development -- Commercial vehicle industry in India: an investigation of the innovation and business trends (2000-2015) | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R & D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions. | ||
| 590 | |a SpringerLink |b Springer Complete eBooks | ||
| 650 | 0 | |a Technological innovations |z India. | |
| 650 | 0 | |a Technological innovations |x Economic aspects |z India. | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Herstatt, Cornelius, |e editor. | |
| 700 | 1 | |a Tiwari, Rajnish, |e editor. | |
| 776 | 0 | 8 | |i Print version: |a Herstatt, Cornelius. |t Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations. |d Cham : Springer International Publishing, ©2016 |z 9783319463902 |w (OCoLC)957140704 |
| 830 | 0 | |a India studies in business and economics. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-46392-6 |y Plný text |
| 992 | |c NTK-SpringerBM | ||
| 999 | |c 97920 |d 97920 | ||
| 993 | |x NEPOSILAT |y EIZ | ||
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