Lead market India : key elements and corporate perspectives for frugal innovations
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer,
2017.
|
| Series | India studies in business and economics.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783319463926 9783319463902 |
| Physical Description | 1 online resource (257 pages) |
Cover
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| 245 | 0 | 0 | |a Lead market India : |b key elements and corporate perspectives for frugal innovations / |c Cornelius Herstatt, Rajnish Tiwari, editors. |
| 264 | 1 | |a Cham : |b Springer, |c 2017. | |
| 300 | |a 1 online resource (257 pages) | ||
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| 490 | 1 | |a India studies in business and economics | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a India's emergence as a lead market for frugal innovations: an introduction to the theme and to the contributed volume -- Frugal innovation: an assessment of scholarly discourse, trends and potential societal implications -- Frugality in Indian context: what makes India a lead market for affordable excellence? -- Emerging patterns of grassroots innovations: results of a conceptual study based on selected cases from India -- Consumer innovation in the poor versus rich world: some differences and similarities -- Lessons from low-cost healthcare innovations for the base-of the pyramid markets: how incumbents can systematically create disruptive innovations -- Developing frugal innovations with inventive analogies: preliminary evidence from innovations in India -- Made in India for the world: an empirical investigation into novelty and nature of innovations -- India's electronic voting machines: social construction of a controversy surrounding a frugal innovation -- Renewable energy in India: policies, trends and foreign direct investments in research and development -- Commercial vehicle industry in India: an investigation of the innovation and business trends (2000-2015) | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R & D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions. | ||
| 590 | |a SpringerLink |b Springer Complete eBooks | ||
| 650 | 0 | |a Technological innovations |z India. | |
| 650 | 0 | |a Technological innovations |x Economic aspects |z India. | |
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| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
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| 700 | 1 | |a Herstatt, Cornelius, |e editor. | |
| 700 | 1 | |a Tiwari, Rajnish, |e editor. | |
| 776 | 0 | 8 | |i Print version: |a Herstatt, Cornelius. |t Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations. |d Cham : Springer International Publishing, ©2016 |z 9783319463902 |w (OCoLC)957140704 |
| 830 | 0 | |a India studies in business and economics. | |
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