Lead market India : key elements and corporate perspectives for frugal innovations

• Other Authors: Herstatt, Cornelius, (Editor), Tiwari, Rajnish, (Editor)
• Format: eBook
• Language: English
• Published: Cham : Springer, 2017.
• Series: India studies in business and economics.
• Subjects: Technological innovations > India.; Technological innovations > Economic aspects > India.; India.; elektronické knihy; electronic books
• ISBN: 9783319463926; 9783319463902
• Physical Description: 1 online resource (257 pages)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R & D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.