Lead market India : key elements and corporate perspectives for frugal innovations
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...
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| Other Authors | , |
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| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer,
2017.
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| Series | India studies in business and economics.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9783319463926 9783319463902 |
| Physical Description | 1 online resource (257 pages) |
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| Summary: | India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R & D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783319463926 9783319463902 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource (257 pages) |