Smes in an era of globalization : international business and market strategies.

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the internation...

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Bibliographic Details
Main Author: Bijaoui, Ilan.
Format: eBook
Language: English
Published: [Place of publication not identified] : Palgrave Macmillan, 2016.
Series: Palgrave pivot.
Subjects:
podnikání
marketing
nadnárodní společnosti
globalizace
business
globalization
international business enterprises
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781137564733
9781137575708
Physical Description: 1 online resource

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Table of contents

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100 1 |a Bijaoui, Ilan. 
245 1 0 |a Smes in an era of globalization :  |b international business and market strategies. 
260 |a [Place of publication not identified] :  |b Palgrave Macmillan,  |c 2016. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
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338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Palgrave Pivot. 
504 |a Includes bibliographical references (pages 105-133) and index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine innovative ways to navigate today's global landscape. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs. Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He serves as lecturer and consultant for international organization and the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan).- Resumé vydavatel 
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650 0 7 |a nadnárodní společnosti  |2 czenas  |7 ph115414 
650 0 7 |a globalizace  |2 czenas  |7 ph120568 
650 0 9 |a business  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a globalization  |2 eczenas 
650 0 9 |a international business enterprises  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version:  |z 1137575700  |z 9781137575708  |w (OCoLC)952154745 
830 0 |a Palgrave pivot. 
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