Starting up in business networks : why relationships matter in entrepreneurship

• Other Authors: Aaboen, Lise, (Editor), La Rocca, Antonella, (Editor), Lind, Frida, (Editor), Perna, Andrea, 1980- (Editor), Shih, Tommy, (Editor)
• Format: eBook
• Language: English
• Published: London : Palgrave Macmillan, [2017]
• Subjects: podnikatelské sítě; public relations; business networks; start-ups; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781137527196; 9781137527141
• Physical Description: 1 online resource (xv, 321 pages) : illustrations
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks."- Resumé vydavatel