Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable a...

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Bibliographic Details
Other Authors: Balmer, John M. T., (Editor), Chen, Weifeng, (Editor)
Format: eBook
Language: English
Published: London : Palgrave Macmillan UK, 2016.
Series: Journal of brand management: advanced collections.
Subjects:
Brand name products > China.
Branding (Marketing) > China.
Product management > China.
China.
elektronické knihy
electronic books
ISBN: 9781352000115
9781352000108
Physical Description: 1 online resource (355 pages)

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Table of contents

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245 0 0 |a Advances in Chinese Brand Management /  |c edited by John M.T. Balmer and Weifeng Chen. 
264 1 |a London :  |b Palgrave Macmillan UK,  |c 2016. 
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490 1 |a Journal of Brand Management: Advanced Collections 
505 0 |a Cover; Title Page; Copyright Page; Table of Contents; Foreword; List of Tables and Figures; Section 1 Introduction; 1 Introduction; Section 2 China's Brands and Corporate Brand Communications in China: in Context; 2 China's Brands, China's Brand Development Strategies and Corporate Brand Communications in China; Section 3 Corporate Heritage Brands in China; 3 Corporate Heritage Brands in China. Consumer Engagement with China's Most Celebrated CorporateHeritage Brand -- Tong Ren Tang:; 4 A Brand Culture Approach to Chinese Cultural Heritage Brands; Section 4 Luxury Brands in China. 
505 8 |a 5 Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned; 6 Consumer Perspectives of Cultural Branding: The Case of Burberry in Taiwan; Section 5 Managing the Brand Name and Logo in China; 7 Brand Name Translation Model: A Case Analysis of US Brands in China; 8 Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations; 9 The Effects of Sub-brands and Brand Name Structure on Extension Evaluation: An Empirical Study Based on Chinese Culture; Section 6 Brand Building in China; 10 Country Branding through Olympic Games. 
505 8 |a 11 A Configurational Perspective of Branding Capabilities Development in Emerging Economies: The Case of the Chinese Cellular Phone Industry; 12 B2B Brand Extension to the B2C Market-The Case of the ICT Industry in Taiwan; Section 7 Brand Buying Behaviour in China; 13 The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image; 14 Hedonic Shopping Value and Impulse Buying Behavior in Transitional Economies: A Symbiosis in the Mainland China Marketplace; 15 Consumers' Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Brand name products  |z China. 
650 0 |a Branding (Marketing)  |z China. 
650 0 |a Product management  |z China. 
651 7 |a China.  |2 fast  |0 (OCoLC)fst01206073 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
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700 1 |a Balmer, John M. T.,  |e editor. 
700 1 |a Chen, Weifeng,  |e editor. 
776 0 8 |i Print version:  |a Balmer, John M.T.  |t Advances in Chinese Brand Management.  |d London : Palgrave Macmillan UK, ©2016  |z 9781352000108 
830 0 |a Journal of brand management: advanced collections. 
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