Services marketing cases in emerging markets : an Asian perspective

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...

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Bibliographic Details
Other Authors: Roy, Sanjit Kumar, (Editor), Mutum, Dilip S., (Editor), Nguyen, Bang, (Editor)
Format: eBook
Language: English
Published: [Cham] Switzerland : Springer, [2017]
Subjects:
Industrial management > Asia > Case studies.
Service industries > Marketing > Case studies.
elektronické knihy
electronic books
ISBN: 9783319329703
9783319329680
Physical Description: 1 online resource (x, 184 pages) : illustrations

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Table of contents

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035 |a (OCoLC)962058794  |z (OCoLC)959954312  |z (OCoLC)988817777  |z (OCoLC)1057438450  |z (OCoLC)1102559482  |z (OCoLC)1105169504  |z (OCoLC)1112537596  |z (OCoLC)1112876606  |z (OCoLC)1113669159  |z (OCoLC)1122811783  |z (OCoLC)1127175076 
043 |a a------ 
245 0 0 |a Services marketing cases in emerging markets :  |b an Asian perspective /  |c edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen. 
264 1 |a [Cham] Switzerland :  |b Springer,  |c [2017] 
300 |a 1 online resource (x, 184 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
505 0 0 |t Introduction to service experience and co-creation /  |r Sanjit Kumar Roy --  |t Case Study 1: co-creating value with online banking services: the case of Maybank /  |r Nurul Shahnaz Mahdzan, Amrul Asraf Mohd-Any, and Zalfa Laili Hamzah --  |t Case Study 2: Starbucks Philippines: brewing a Filipino-American experience /  |r Monali Hota and David Newlands --  |t Case Study 3: Co-create a smart phone brand with consumers via social media: a case study of Xiaomi in China /  |r Sophie Yang and Anna Wos --  |t Case Study 4: managing customer complaints: the case of Imperial Orchid hotels in Thailand /  |r Jaywant Singh and Benedetta Crisafulli --  |t Case Study 5: Amazon.in: surviving in a jungle /  |r Sanjit Kumar Roy and Rajdeep Charaborti --  |t Introduction to service branding and servicescapes /  |r Dilip S. Mutum --  |t Case Study 6: Malaysian Airlines versus AirAsia: customer satisfaction, service quality and service branding /  |r Sujana Adapa and Sanjit Kumar Roy --  |t Case Study 7: Häagen-Dazs China: the luxury icing on the cream /  |r David Newlands and Monali Hota --  |t Case Study 8: iGaranti: expanding the frontiers of mobile banking innovation /  |r Selcen Ozturkcan and Deniz Tuncalp --  |t Case Study 9: Happy Textile: is store atmosphere still a priority? /  |r Tjong Budisantoso, Johnny Jermias, and Adrian Bradshaw --  |t Case Study 10: social media and customer engagement at Makemytrip.com /  |r Bidyanand Jha and Anita Kshetri --  |t Introduction to transformative services /  |r Sanjit Kumar Roy --  |t Case Study 11: Prince Court Medical Centre (PCMC): the hospital with a 5-star hotel-like experience and beyond /  |r Amrul Asraf Mohd-Any and Nurul Shahnaz Mahdzan --  |t Case Study 12: Indian Armed Forces disaster management services in Kashmir Floods 2014: "Operation Megh Rahat" -- a case of transformative service /  |r Dipanjan Kumar Dey --  |t Case Study 13: Wellbeing through travel: high value-low impact tourism in the developing country, Bhutan /  |r Raechel Johsn and Thinley Namgyal --  |t Case Study 14: Reliance Indian Limited (RIL): growth through innovation? /  |r Sudeepta Pradhan and Sanjit Kumar Roy --  |t Conclusion /  |r Sanjit Kumar Roy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services. 
504 |a Includes bibliographical references. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Industrial management  |z Asia  |v Case studies. 
650 0 |a Service industries  |x Marketing  |v Case studies. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Roy, Sanjit Kumar,  |e editor. 
700 1 |a Mutum, Dilip S.,  |e editor. 
700 1 |a Nguyen, Bang,  |e editor. 
776 0 8 |i Printed edition:  |z 9783319329680  |w (OCoLC)966302610 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-32970-3  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 97880  |d 97880 
993 |x NEPOSILAT  |y EIZ 

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